E-Commerce

ALPHA TECHNICAL EDUCATION PROFESSIONALS GROUP Presents concepts and skills for the strategic use of e-commerce and related information technology from three perspectives: business to consumers, business-to-business, and intra-organizational. Examination of e-commerce in altering the structure of entire industries, and how it affects business processes including electronic transactions, supply chains, decision making and organizational performance. Prerequisites: WR 115, RD 115, and MTH 20 or equivalent placement test scores. Audit available.

This course introduces the concepts, vocabulary, and procedures associated with E-Commerce and the Internet. The student gains an overview of all aspects of E-Commerce. Topics include development of the Internet and E-Commerce, options available for doing business on the Internet, features of Web sites and the tools used to build an E-Commerce web site, marketing issues, payment options, security issues, and customer service.

Why should I take this course?

This e-commerce program assures 101% Job Placement for any one who is ready to work under our prescribed guidelines.

MODULE 1

Introduction to E-Commerce

•     Define Electronic Commerce
•     Identify the four stages of E-Commerce
•     Examine Revenue Models
•     Identify Revenue Models
•     Identify Value Chains
•     Evaluate SWOT techniques

MODULE 2

TECHNOLOGY INFRASTRUCTURE :The internet & The WORLD WIDE WEB

•     Examine the History of the Internet and the World Wide Web
•     Examine Packet Switching Networks
•     Define Internet Protocols
•     Examine how Protocols are used in computer communication
•     Discuss the history of ‘Markup Languages’ and how their changes affect E-Commerce
•     Discuss HTML tags and links and how they work
•     Examine the differences between; Internets, Intranets and Extranets
•     Discuss Internet connection options including; Connection Types, ISP providers, services, bandwidth, and pricing

MODULE 3

SELLING on the Web: Revenue Model & BUILDING A WEB PRESENCE

•     Identify Revenue Models
•     Examine the trend of businesses changing Revenue Models
•     Examine Revenue Strategies related to E-Commerce
•     Identify Revenue strategy issues related to E-Commerce
•     Identify strategies for creating an effective business presence in E-Commerce
•     Discuss customer service strategies used in E-Commerce

MODULE 4

Marketing on the Web

•     Identify the major marketing strategies used in E-Commerce.
•     Discuss marketing issues related to E-Commerce.
•     Examine the differences between product-based and customer-based marketing strategies
•     Discuss effective communication methods used in E-Commerce
•     Define market segments
•     Examine methods for reaching differentiating market segments
•     Examine customer relationship life cycle as it relates to E-Commerce
•     Compare advertizing methods used in Traditional Commerce and E-Commerce
•     Name the advertising options.

MODULE 5

BUSINESS-TO-BUSINESS online Stratergies

•     Define Business-to-Business marketing
•     Examine strategies used by businesses use to improve purchasing, logistics, and other support activities
•     Discuss Electronic Data Interchange
•     Compare Electronic Data Interchange techniques and Internet techniques used in E-Commerce
•     Define Supply Chain Management
•     Examine why businesses are moving to database driven Supply Chain Management Systems
•     Examine the effective use of electronic Portals and Marketplaces

MODULE 6

Online AUCTIONS, VIRTUAL COMMUNITIES, & Web PORTALS

•     Define Auctions, Web Portals and Virtual Communities
•     Examine Auction techniques
•     Discuss the differences between the seven (7) major auction types
•     Discuss the advantages of electronic auctions
•     Discuss the disadvantages of electronic auctions
•     Identify the major obstacles of consumer acceptance of electronic auctions
•     Discuss the significance of Virtual Communities

MODULE 7

Environment of E-COMMERCE: LEGAL, ETHICAL, & TAX ISSUES

•     Examine Laws that govern electronic commerce activities
•     Examine Laws that govern the use of intellectual property by online businesses
•     Discuss Online crime, terrorism, and warfare
•     Discuss ethics issues that arise for companies conducting electronic commerce
•     Examine the conflicts between companies’ desire to collect and use data about their customers and the privacy rights of those customers
•     Discuss issues concerning the taxes that are levied on electronic commerce activities
•     Discuss the increasing pressure by States to regulate and issue taxes based on E-Commerce

MODULE 8

Web Server HARDWARE AND SOFTWARE

•     Examine the equipment used with Web servers
•     Examine and discuss software packages for Web servers
•     Discuss Email options
•     Discuss Spam and methods for controlling Spam
•     Discuss Internet and Web site software packages

MODULE 9

E-Commerce SOFTWARE

•     Evaluate Web-hosting services
•     Define the basic functions of electronic commerce software
•     Examine functions of electronic commerce software
•     Examine software options for small and midsize businesses
•     Examine software options for midsize to large businesses
•     Examine software options for large businesses that have an existing information technology

MODULE 10

E-COMMERCE SECURITY

•     Define and Discuss security issues surrounding Online activities
•     Examine security techniques for securing client computers
•     Examine security techniques used for securing communication channels between computers
•     Examine security techniques for securing server computers
•     Evaluate organizations that promote security for computer, network, and Internet

MODULE 11

PAYMENT System for E-COMMERCE

•     Discuss electronic payment issues
•     Contrast the different e-payment options.
•     Identify on-line payment services.
•     Explain activities performed by a transaction-processing service.
•     Examine the basic functions of online payment systems
•     Discuss the use of payment cards in electronic commerce
•     Discuss the history and future of electronic cash

MODULE 12

PLANNING for E-COMMERCE

•     List some international issues that must be addressed for on-line international sales.
•     List at least three pros and cons regarding Electronic Signatures.
•     Explain at least four principles involving Intellectual Property and Copyrights.
•     Discuss free speech issues and the Internet.
•     List at least three items that are restricted for online commerce.
•     Discuss at least two E-Privacy issues.